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Our Client and Their Brief

A great eye for responsive website design

BUPA Optical delivers tailored eye health solutions to customers online and in store. They company engaged Zed Grafix to build a responsive website in keeping with their corporate brand guidelines. The brief was to create a site that would effortlessly enable its customers to search and purchase contact lenses and sunglasses, book eye tests and send out automated reminders.

 

Our Journey

We’ve worked closely with Bupa Optical throughout the entire design process, from early research into its competitors to a comprehensive web development plan.

Our web solution was to design and develop a site Bupa customers could navigate quickly and easily, regardless of where they were and what device they were using. Backend functionality included a custom built CMS to track orders, make changes to store opening times, update products, create new pages and save users’ credit card details to streamline future buying interactions.

As part of our commitment to great ongoing service, we continue to enhance the website as needed to respond to changing technologies and buyer expectations.