Our Client and Their Brief
Celgene Corporation is a global biopharmaceutical company committed to improving the lives of haematology and oncology patients worldwide. The company engaged Zed Grafix to design, animate and create a 30-minute video containing key opinion leaders testimonials across two disease states for an upcoming conference with a tight deadline. We also illustrated three signs for the Coffee Bar Celgene had installed in its trade booth for conference attendees.
We worked closely with Celgene product managers for each of the drug categories to develop a running sheet, transcribe video footage to overlay interviews, redraw and animate graphs in time for the conference.
We also created hand-drawn signage to draw attendees to Celgene’s trade booth with the offer of great barista-made coffee. Both the video and signage was a huge success!