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Our Client and Their Brief

Breathing new life into Convergence Legal

Convergence Legal is a boutique corporate and commercial law firm that takes a different and innovative approach to the practice of law.  They approached Zed Grafix to refresh their branding and develop their website, so we took a different and innovative approach too!

Our Journey

The brief was completely open, which can sometimes be worse than being given a really tight unlovable brief.

We set to work with the aim of creating a unique element within the logo using the ‘C’ and the ‘L’ shape.  This enable us to develop a timeless, modern and corporate logo with elements that could be divided and used separately with the design of the website and stationery.

The challenge with the website was to use banner imagery that was Melbourne focussed but different.  We settled on using a brilliant Melbourne Photographer, who produces arresting images sold mainly as prints, and we’re confident these images won’t be seen on other sites.

 

Convergence Legal was very happy with the smooth process of their brand rollout and the end result.