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Our Client and Their Brief

DENTSPLY Australia delivers better dentistry solutions to Australian and New Zealand dental professionals. It runs courses for dentists to earn Continuing Professional Development (CPD) points to maintain their registration. With a renowned Endodontics expert presenting, the company wanted an amazing invitation design that wouldn’t break the budget.

Our Journey

We cut short a cover featuring DENTSPLY branding so the words ‘+ WE KNOW ENDO’ were revealed without interfering with the company logo.

To make the invitation pop, the design was printed on foil stock so everything shone. We then created a silver grid over an image of a tooth which, when printed on the foil background, really gleamed.

These photos don’t do justice to how amazing the end result was. DENTSPLY was over the moon – they’ve had boatloads of positive feedback from their customers and the course filled up fast.