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Our Client and Their Brief

All the right ingredients for brand success.

Eternal Ingredients is a startup online business that allows customers to create their own personalised, custom-printed cookbooks based on their family’s most precious recipes. Zed Grafix was there at the start, developing a brand position, corporate identity, website and all marketing collateral to sell the owner’s story.

Our Journey

We worked closely with Eternal Ingredients throughout the entire design process, from early research into competitors through to brand direction and development of a complex website plan.

We established a large number of Eternal Ingredients’ customers wouldn’t be web savvy, so the site had to be easily navigable from initial selling proposition to cookbook set up. We designed two cookbook templates users could choose from, then worked closely with local printers to ensure the very best finishes and pricing available for the final sent product.

We continue to work closely with the Eternal Ingredients team, including taking care of all its online marketing via Facebook, Pinterest and LinkedIn.