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Postal Address

PO Box 2251
Moorabin VIC 3189


Our Client and Their Brief

Taking customers and visitors through the knowledge centre on the GS1 journey

GS1 Australia has been the leading supplier of standards in the industry sectors for over 20 years. In 1979 they introduced barcoding to Australia and today assist over 17,000 member companies improve efficiency by implementing the GS1 system.
They recently relocated to new offices in Mulgrave, which houses their GS1 Knowledge Centre. Here they run training and seminars and rent out the space to members and other organisations. The centre comprises large corridors, a kitchen, a meeting room and three training rooms.

Zed Grafix were approached to create graphics, which tell the story of GS1. These striking and modern graphics were to adorn the walls of the Knowledge Centre.



Our Journey

With such a large area we worked together with Tonic print production to develop achievable ideas within budget. We started by creating mood boards and presented sample materials we were considering.

The successful concept utilised a tree as the starting point in the foyer, representing growth and learning. The stylized tree roots were the design element that directed the visitor along the corridors and through the centre. Perched in the foyer tree, colourful icons also ‘traveled’ down the corridor and out of a barcode. Some of the icons were printed in 3D to add texture and relief to the wall design.

A wall of words provided visitors with a snapshot of strengths and capabilities of GS1. Again we used 3D printing technology to highlight key words and provide texture and interest to an otherwise flat wall.

A large wall map represented the worldwide presence of GS1 and small bright gems located the 142 countries where GS1 operated. As GS1 extends its global presence the use of gems allows them to easily add more countries as they come onboard.

Working together with Tonic from the start was the key to the success of this project. By doing so, an impactful and realistic concept was developed and executed within budget and on time.