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Our Client and Their Brief

A collaborative approach to ensure a logo that’s loved

McDonnell Hume Partners (MHP) has delivered accountancy and financial planning services for medium to large-size companies in Queensland for over 15 years. They approached Zed Grafix to refresh their logo, develop a new brand identity for their expanded Financial Services and showcase their entire service offering (Accountancy, Financial Planning, Estate Planning) to greater effect.

Our Journey

We delved deeper into who MHP’s partners were and what got them excited about their existing branding. We quickly discovered they were quite wedded to their logo, so – rather than reinventing the wheel – we simply modernised it, gave it a bit of extra zing and developed a clear, concise plan for rolling it out across all their marketing collateral.

We collaborated closely with the MHP team so they were on board with every decision we made along the way. If we encountered hesitation, we fine-tuned our design to ensure they would love it. We’re delighted to report that MHP love the resulting design and are proud to hand material out to their clients.