Our Client and Their Brief
Naturally pure products get a deceptively simple design solution
Melbourne’s Natural Saffie prides itself on creating naturally pure, handcrafted skincare using essential oil blends. It asked Zed Grafix to help them launch their brand in April 2014 with a new logo, branding and product shots.
We kept Natural Saffie’s new logo beautifully simple to match its use of all natural ingredients. To further enhance recognition of each collection’s unique properties – Restoring, Enriching or Radiant – we took product shots amongst fresh ingredients so each product would sing the brand’s natural story. This would also make it easy for customers to immediately select their favourite scent.
We also used solid colours for product labelling, reversing out colours to differentiate the hand and body wash from the hand and body lotion etc. so Natural Saffie’s customers could see which product they were using at a glance.