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Our Client and Their Brief

Creating perfect clarity for a new technology’s value proposition

Olympus Australia is a leading supplier of specialised medical, scientific and industrial equipment through its Medical Instruments and Precision Instruments divisions. They requested Zed Grafix create an inspiring new brand image to launch their new surgical imaging system, Visera Elite.

Our Journey

We worked closely with the Olympus marketing team to develop key messaging and imagery for its Visera Elite campaign. Our tagline – ‘Experience Perfect Clarity’ – set the scene for creating marketing collateral that would convey how the new technology would let specialists see more clearly and in more detail.

Following the campaign’s success, Olympus further engaged us in a number of new projects, including URGE forum logo and invitations, its Strobe LED image product launch, 3D imaging for Olympus’ ENT department and more.