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Our Client and Their Brief

A soaring design for a groundbreaking sustainable project.

The Cape is Australia’s first truly sustainable residential project, offering 219 home sites ranging from 440 to 730sqm in area. The developers asked us to create consistent marketing collateral that would make potential buyers sit up and take notice.

 

Our Journey

Zed Grafix began by working through the existing collateral to create a style guide for future design reference.

We then sourced and manipulated imagery to reflect the benefits of living at The Cape (family, retirement, beaches, surfing, dog park, community garden, etc.), building a new image bank for use across all material.

We’ve been designing brochures, ads, social media images, billboards and onsite signage and pull up banners for The Cape and we’re looking forward to watching sales growth soar.