ZircoDATA

ZircoDATA provide secure document storage and records lifecycle solutions from information governance and digital conversion through to storage, translation services and destruction.

Zed Grafix were engaged to refine and strengthen the ZircoDATA branding to provide a more modern and consistent look to their current branding.

The process started with a. brand review and gaining an understanding of their current brand and which parts they wanted to retain.

The orange, blue and grey in the palette was locked in, along with the use of the box line graphic which they felt was reflective of their business and therefore wanted to retain it.

Working with the elements we had, we further developed the colour palette, refined and recreated all illustrations and icons and created unique elements to use across all collateral (box on box graphic to overlay on images and a floating panel for key highlight information). The new look was rolled out across the corporate brochure, flyers, tradebooth, eDetail sales aid, social media and vehicles.